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From High Street to Cyber High Way: Shoppers Drop Out and Log on
 

A hot cup of tea, a few biscuits, some nice music and a computer equals the perfect shopping trip and you never even have to leave the comforts of your own home. Shopping online for clothes and accessories is increasingly the way that many Brits and their counterparts around the world are choosing to pad up their wardrobe. It's easy to do with just a few clicks of the mouse and you can be visiting different shops, price checking, trend checking, browsing and purchasing without actually having to move more than a finger.

Remote shopping is nothing new. Buying from mail order catalogues for example has been around for years and historically was the lifeline of fashion conscious Brits living abroad in centuries past. Nowadays some may not admit to filling their closets with the best that mail order had to offer but let's face it, we have all ordered items from catalogues: clothes, appliances and especially hard to find specialty items. The internet and online shopping has taken this idea to the next level by offering an even wider range of services to online shoppers and tools to help consumers choose what is right for them.

In the past when you didn’t want to go to a shop or lived way too far away, the catalogue was the only choice and often there was only one catalogue to choose from. Considering the immense number of retailers offering their products online, the choices are seemingly endless. Some shoppers have even admitted to becoming addicts; never being able to stop browsing and price checking between all various online shops.

What has this done to the once popular catalogue? Left in the recycling bin. People still love to shop remotely but the internet provides many more options and less paperwork. In addition, the high cost of producing and posting thousands of catalogues compared to the low cost of setting up a website means the internet can offer consumers lower prices and is a more cost effective method for businesses to sell their products by.

Many high street retailers such as Burberry now offer their products online and have taken care to ensure that the online shopping experience adheres to the same style and atmosphere that consumers experience in their terrestrial shops.

Internet shopping can also offer consumers a wider range of services to assist in choosing the right item and this is especially true for clothing. Some websites offer the use of virtual models which work by shaping the model to your personal body specifications. Users type in body type, height, weight and other factors to produce the virtual model. When clothes are selected shoppers can see what they might look like if they purchased the item.

This service appeals to many people, some who live far from their favourite shops, some who don’t wish to compete with the masses on the high street and some who are just too lazy to leave home and prefer to browse from their home computer.


 

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